Stylish and Capable: Infiniti QX30 Concept debuts in Geneva

 

Infiniti has revealed the stylish and highly capable QX30 Concept, the design vision that will inspire a new premium compact crossover. Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers.

Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.

"QX30 Concept foreshadows an entry in the premium compact segment that provides a stylish alternative to the existing offer in this segment," said Roland Krueger, Infiniti President and CEO. "The vehicle embodies our conviction to give customers the freedom to go wherever they want, whenever they want – in a style that turns heads and makes a statement, in a way that expresses their individualized character."



By the end of this decade, Gen X and Gen Y will represent about 80 percent of buyers in the premium compact segment. Research among this new generation of buyers shows an increasing rejection of traditional notions toward premium cars. Their idea of a premium car has less to do with size or power but more to do with distinctive design and outstanding execution.

With its sharp looks and original features, the QX30 Concept was designed by an international team to appeal to these global customers who are less likely to follow tradition. The concept's compact footprint matches their search for a product that suits their urban lifestyle. The elevated stance of the crossover also provides a higher visual perspective in city traffic and in parking maneuvers.

Infiniti first signaled its intentions to enter the premium compact segment when it revealed the Q30 Concept in Frankfurt in 2013. The introduction of the QX30 Concept is another building block in Infiniti's aggressive strategy to grow in key global markets, particularly China and Europe while expanding its offering in established markets such as the United States.